Text: Martin Nunn
Before you read this article try a little test. Take a clean sheet
of paper, on one side write a list of ten negative aspects of your life here in Ukraine, now turn
the sheet over and write down 10 positives. I'll bet you had no problems listing the negatives.but
the positives... how many of you had trouble with more than five or six?
Why you may ask? Well you can blame our indoctrination by the media. We are
conditioned into remembering the negative aspects of our lives by the constant barrage of problems
and difficulties experienced every single day. Watch CNN or the BBC today and you'll see 24 hour
coverage of the New York terrorism and the allied response in Afghanistan. How many of you followed
the Gulf War or the Gongadzå case or the Melnichenko tapes fiasco. Admit it, if a leading politician
is caught with his trousers down we all want to know with whom he was caught. But do we really love
negative stories or are we just conditioned into accepting the negative. I fundamentally believe the
latter. Bad news, disasters and other people's indiscretions make great headlines and headlines sell
newspapers. Ask yourself when did you last read a really positive story in the press or see one on
television?
Psychologists say that you can't change the problem only your attitude to it. So here goes,
my personal attempt to change your attitude to life in Ukraine today.
Ten good reasons to be proud of Ukraine. First, let's do away with the
obvious. Yes the ladies are some of the most beautiful and most elegant I have ever seen and yes they
are rightly proud of their femininity. But what else? How do you judge what is positive? Pretty girls
may enlighten the lives of the male population but they don't exactly qualify as a universal benefit.
The basis of "positive" must be a positive impact on the whole population not just the few.
When I first came to Ukraine the average monthly salary was less than I
would spend in London in an hour. So what has changed? Private enterprise has established market rates
for specialised labour, new industries have generated new demands and from these have developed new
standards for those that want to push themselves.
Thus my first positive is that today many Ukrainians, in particular
the young, have taken control of their lives. What could be a greater positive than this particularly
when their forefathers had to live under such tyranny. Yes it has resulted in what some might describe
as the iniquitous position of children earning 10 times their fathers salary but whilst this may cause
temporary embarrassment within the family it can hardly be described as negative. The people now have
the right to choose and the result is a general upgrading of economic activity.
Ukraine is on the move. Industrial output is growing at 17.4% a year.
The cynics would say when you're starting at the bottom what more do you expect. I disagree, as
Ukraine has never been at the bottom, even when the official economy appeared to be in terminal
decline many Ukrainian's simply did what was necessary. Officially it was called the "Black Economy";
another view however is that it was man's basic instinct of survival coming to the fore. For many it
was the black economy or nothing and when you have mouths to feed you take what you can. But even the
black economy had a positive side thus my second positive is that through the black economy many learned
the basics of trade and entrepreneurial business. In fact the black economy may well be the root of
today's growth as these spectacular figures are not the result of international investment or foreign
enterprise but of successful Ukrainian enterprise. Some of the methods and practices may have been
a bit wacky in the beginning but we all have to learn.
If we compare the growth in Ukraine with the US or the UK you get
a very surprising result. The Ukrainian economy is growing 45 times faster than the US economy
and 20 times faster than the UK despite the world recession. In fact Ukraine has one of the
fastest growing economies in Europe. So here's my third positive. Ukrainian industry has proved
that it can be successful despite all the bureaucratic difficulties.
So what's the basis of all this new-found enterprise, Ukraine can't
have just woken up one morning and decided to be different. I believe that the root of the success
comes from a combination of opportunity, necessity and ability. The opportunity was born out of the
collapse of the Soviet Union, the necessity out of the need to survive but the ability has always
been there. It was simply being used in a different direction.
I have worked in many parts of the world but in all my time I have
never known such a well educated people. I came to Kyiv in 1992 to set up a national public
education programme. Out of a staff of 80 we had 22 PhD's, our lawyer was one of the few lawyers
in the Former Soviet Union with a double PhD and amazingly she was only 32. Academic excellence is
not the exception it is in the west, it's a way of life here. One young lady joined our company at
18 as a trilingual receptionist, today, six years later she is the marketing manager of a major
international investor and she did it all through sheer hard work, ability and determination.
Thus my number four is the way in which many Ukrainians have turned their academic prowess
into entrepreneurial ability.
I learnt most of my Russian and Ukrainian from long conversations
I enjoyed at many a roadside with DAI officers who seemed to think that a yellow number plate was
a licence to print money. Thus the number five has to go to the big chiefs of DAI for
taking away on the spot fines. Well done guys, driving is now fun again.
Number six goes to mother-nature and the farming community. Here I
have to take a little divergence to explain one of my pet hates about life in the UK. The British
food chain is based on bringing produce from all over the world to meet demand. Today you can have
strawberries, raspberries, peaches, pineapples and just about every other fruit and vegetable on
the planet every day of the year and they are mostly tasteless. Until I came to Ukraine I had
almost forgotten how a fresh strawberry should taste. I love the seasonality of home grown foods.
It may not come sorted, graded, washed and packed in plastic but who cares when the taste is so
real and most of it's fully organic. Last time I was in London I compared prices, 300grams of
organic Israeli strawberries cost $11.00. They may have been picked the day before and flown
half way round the world and then trucked to the store just in time to meet all those eager
shoppers but who in their right mind would pay that price for a strawberry let alone a tasteless
one. No, Ukraine is a haven for those who love the taste of real food.
Number seven has to go to the Ukrainian brewers who have changed
one of my pet hates into a real pleasure. My family used to keep an English pub serving real English
beer. We used to win awards for the best kept beer in the region. These weren't the modern steel
kegs, this was real ale in real wooden barrels, thus you can imagine my horror when I tasted my
first Russian beer at the "Intourist" hotel in Moscow back in 1986. It was foul, it was old,
it was stale and it tasted of vinegar. Just how long it had been on the shelf defied description
and it must have been five years before I risked another local brew. Today I drink nothing else.
Why? Because Ukrainian brewers have woken up to the idea that quality and consistency are a good
idea. Now I can go to a bar and enjoy a pint, OK a half litre.
For number eight we have to return to the serious. If you take
a look at the recent history of the former Soviet Union it's not a pretty picture. Civil unrest
in Caucasus, full-pitched war in Chechniya, tanks on the streets of Moscow shelling the parliament
building, dictatorship in Belarus and religious conflicts in the 'stan countries. Yet through all
this Ukraine has moved though the transition in relative peace and order. I once asked the then
Vice Prime Minister if he expected civil unrest in the Donbass following a dispute with the miners.
His response was a deep insight into the Ukrainian psychology. He told me that Ukrainians had
learned a long time ago that civil unrest was a waste of time and in times of strife it was better
to go home and pickle vegetables as these would be much more useful than hot air. I was surprised
by his condescension.
In the years that I have enjoyed as a guest in Ukraine I have come
to realise that the lessons of descent from the past have left scars that can never be erased but
that may have changed a people for the better. The 22 million that died in the 28 years from 1917
to 1945 almost pail into insignificance those killed in the holocaust. But where is the international
understanding, if Ukraine received today anything like the support Israel receives then life in this
land would be very different. Thus my eighth positive is to the people of this country who have
learned by the hardest methods known to man how to live in the face of adversity. At the time
it was a terrible negative but today it has resulted in Ukraine being one of the most stable
countries of the former Soviet Union and that is indeed a tribute to it's people.
I'll probably be deported for my next point as I think one of the most
important developments of the past couple of years is the rise to power of professional politicians.
I once heard the government derided as a small town council with ideas bigger than their ability.
In the early years this may have been realistic as there were few politicians of real ability and
social purpose. This vacuum gave rise to money politics where a wealthy few bought power and then
used their wealth to hold it firmly within their grasp. Sadly this remains the case today and it
is a damming indictment that, in the second largest country in Europe, democracy is so abused.
However today there are rising politicians of principle who are prepared to use their expertise
for the benefit of the nation. Thus my number nine is a step into the future in the hope that
the Ukrainian voter will take a lead from those who seek to lead the nation rather than those
who seek to profit from it.
Number ten is the city of Kyiv, voted by the ex-patriot community
of the region as the most desirable city in CIS in which to live. Kyivites, you don't know how
lucky you are, as the average speed of a car in London today is 6 km per hour, in Kyiv a line
of ten cars is considered to be a traffic jam. This is one beautiful city.
When I finally moved to Kyiv a young customs officer at the border asked
me how long I intended to stay in Ukraine. I looked up to the heavens and said "it doesn't depend
on me." Aghast she said "you mean your moving to Ukraine permanently?" "Yes" I responded, "Why?"
she asked.
Well here are ten of my good reasons but I could easily write twenty.
Yes I am an optimist and proud of it for I believe in Ukraine and most of all I believe in the ability
of this great people to overcome the difficulties of today and to grasp the wealth opportunities that
lie within their reach. It's all a matter of attitude.